About the event    

This event is designed for first-year BBA students to explore the critical topic of 'Marketing of Sustainable Products and its Challenges'. It aims to provide insights into the growing field of sustainable product marketing, covering aspects such as market analysis, pricing, promotions, supply chain complexities, and the role of digital media. This session is an
opportunity for students to understand how sustainable practices can be integrated into business strategies, preparing them for leadership roles in the evolving landscape of green business.

  Introduction of the Guest     

We are pleased to introduce Ms. Chaitsi Ahuja, a renowned social entrepreneur and the founder of Brown Living, as our guest speaker. With her extensive experience in business strategy and marketing, coupled with her passion for sustainability, Ms. Ahuja will offer valuable perspectives on navigating the challenges of marketing sustainable products.
Her dedication to creating impactful change through sustainable living practices will inspire students to consider how they can contribute to environmental conservation in their future careers. This lecture is a unique chance to learn from a professional who has successfully blended business acumen with a commitment to the planet.

   Event In-charge Detail    

Dr. Aashiek Cheriyan
Prof. Sharad Gupta